T-Mobile Netherlands to acquire MVNO Simpel

Nieuws Mobiel Nederland 16 OCT 2020
T-Mobile Netherlands to acquire MVNO Simpel
T-Mobile Netherlands has agreed to acquire Dutch MVNO Simpel. No financial details were disclosed about the transaction, which still has to receive approval from regulator ACM.

Simpel was started in 2007 by CEO Jasper de Rooij and has been using the T-Mobile NL network since 2014. Focused on the low-cost, 'no-frills' market segment, Simpel sells Sim-only subscriptions through its own website. It has around 1 million customers, making it the largest MVNO in the Netherlands, and employs 20 people. De Rooij said previously that he expects Simpel to generate over EUR 30 million in EBITDA this year. 

De Rooij said it made sense to sell the company to T-Mobile NL and that it was a good moment to do so. "In this way we guarantee our customers that they can continue to use the fastest and best network in the Netherlands and can continue to count on a high level of service at attractive rates," he added.

T-Mobile NL CEO Soren Abildgaard said the deal will help the company to continue to compete with KPN and Vodafone in the challenging mobile-only market and maintain its market strategy as a challenger in the long term. The acquisition will have no impact on T-Mobile NL's wholesale strategy, the company added, and its network will remain open to new wholesale customers in the future.

Categories:

Mobiel

Companies:

Simpel,  T-Mobile Netherlands

Countries:

Nederland

Tags:

Launch, Product specifications & quality, Wireless, Pricing, Corporate strategy, M&A buyouts & divestments, Market research

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Simpel NL

This company profile covers the activities of Dutch MVNO Simpel. This company profile focuses on Simpel's business operations in the Netherlands and contains information on company's background, current proposition and marketing and sales focus. It also describes its strengths and weaknesses.

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