
Sanoma said the sale will help reduce its debt and allow it to focus on activities where it can achieve a leading marketing position. It remains active in the print and digital publishing market in the Netherlands. SBS is the third largest broadcaster in the Netherlands, after the public broadcaster NPO and RTL group.
The takeover seems Talpa grow its position in the TV market, just as it appears to have lost out on the battle to acquire the the newspaper publisher Telegraaf Media Group.