Telefonica has again acquired the exclusive Spanish rights to continue broadcasting the UEFA Champions League, Europe’s biggest annual football competition, for another three years, confirming earlier reports. The new deal encompasses three seasons from 2021 to 2024 and also covers the Europa League, Super Cup, Youth League and Europa Conference League, a continental competition set to debut in September 2021. According to unnamed sources cited by business daily El Economista, Telefonica paid a total of EUR 975 million for the 3-year rights, equivalent to around EUR 325 million a season, and some 15 percent less than the EUR 360 million a season it paid for the current rights package.
In a statement, Telefonica said the deal means it retains broadcasting rights to the main European competitions for all its customers, both residential and catering (hotels, restaurants, cafes, public venues), in the territories of Spain and Andorra. The company secured the previous 3-year package from Mediapro back in 2018, subsequently monetising the rights by offering packages to Orange Spain and Mediaset's Mitele Plus, among others.
