Telenet generated revenues from consumer TV, internet and fixed telephony services of EUR 280 million in the quarter, while Belgacom, including its subsidiary Scarlet, posted EUR 274 million in sales. This gives Telenet a 40.5 percent share of the market and Belgacom 38.5 percent. The two smaller cable operators Voo and Numericable together accounted for a 12 percent share. Mobistar, which withdrew from the DSL market and is still preparing a launch on the cable market, had 1 percent of the fixed market in Q4 2014.
Telenet generated 47 percent of its revenues or EUR 133 million from broadband. Belgacom had a smaller share of 37 percent of revenues from broadband, or EUR 101 million. Telenet improved its broadband ARPU to EUR 29.9 from EUR 27.4 a year earlier, while Belgacom, which now uses the Proximus brand for fixed services, saw little change in its ARPU, at EUR 26.3 in Q4.
The latest figures show a growing number of quad-play subscribers at Belgacom/Proximus, reaching a total 392,000 at the end of Q4 compared to 379,000 three months earlier. Triple-play customers increased to 522,000 from 518,000 over the same period. The cable operators are also focusing on multi-play plans with a large number of promotions in recent months.
