Tencent becomes NFL's streaming partner in China

News Broadband China 23 AUG 2017
Tencent becomes NFL's streaming partner in China

The National Football League (NFL) and Tencent have signed a 3-year partnership agreement to make Tencent Sports the exclusive live streaming partner of the American football league in China. Under terms of the deal, Tencent will air live and on-demand select preseason games, all Thursday Night Football, Sunday Night Football and Monday Night Football games, as well as select Sunday afternoon games, the playoffs, the Pro Bowl and the Super Bowl for the 2017, 2018 and 2019 seasons.

The partnership also features expanded footage and programming rights, such as the NFL Draft, NFL Combine, and NFL Game Day, as well as programming such as NFL Hard Knocks and A Football Life. 

NFL live games and content will be available for fans to access through Tencent's NFL sections on both mobile and desktop terminals including Tencent Sports, QQ.com, Tencent Video, Kuai Bao, Penguin Live, Tencent Sports app, Tencent Video app, Tencent News app, as well as its social networking services, QQ and WeChat.

Categories:

Internet,  Video

Companies:

Tencent

Countries:

China

Tags:

Distribution - retail outlets

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