Dutch cable operator Ziggo has opened a separate website with information on its proposed integration with UPC. Regarding the future name and branding, other sources said that the name and blue colour of UPC will disappear, as Ziggo is the stronger brand. The change will have implications for certain company activities, such as the sponsorship of the Dutch film sector. Ziggo mainly sponsors music.
On its site, Ziggo stressed that nothing will change until the acquisition of Ziggo by Liberty Global completes. The process is expected to take a few weeks after 4 November. Until that moment, Ziggo will remain an independent company. The operator said that the scale of the new Ziggo will bring investment and innovation, but believes it is too early to provide more details. The site will be expanded in the future.
Behind the scenes, the companies will integrate their technology and administration. The Horizon set-top box will become available nationwide as soon as possible.
