Awareness of 5G is relatively high in the US market but significant confusion exists, according to a web survey by Strategy Analytics. Overcoming the confusion among flagship buyers that believe they already have 5G is an industry created problem that needs to be addressed, the researchers said. A new report from the User Experience Strategies group at Strategy Analytics found that smartphone price was overwhelmingly the biggest factor for not buying 5G.
According to the urvey, nearly two thirds of consumers surveyed claimed ‘Basic familiarity’ or to be ‘Very familiar’ with 5G, but of these nearly one fifth of consumers already thought they had 5G. While one in four consumers in the US listed 5G as an important feature, one in five didn’t yet see a need for 5G, or wanted to wait until the benefits of 5G were proven before purchasing this technology.
Apple fans in the US believe they are 5G leaders despite market reality. But when asked which brand they would buy for 5G functionalities, overall consumers ranked Samsung neck and neck with Apple as the most preferred.
