Verizon intros sponsored data service FreeBee Data

Nieuws Mobiel Verenigde Staten 19 JAN 2016
Verizon intros sponsored data service FreeBee Data

Verizon has launched FreeBee Data, a new sponsored data service to help businesses drive engagement with mobile content on its network. The operator explains that the FreeBee Data service has two models.

With FreeBee Data 360, available now on a beta basis, content providers can sign up to provide some or all of their mobile content to consumers. The content can be in an app or mobile website and does not use up consumers’ data plans. FreeBee Data 360 is billed using a per GB pricing model.

A separate FreeBee Data offering enables content providers to sponsor specific consumer actions on a per-click basis, free of data charges for subscribers, including mobile video clips, audio streaming and app downloads. FreeBee Data is due to enter a beta trial on 25 January.

Brands already signed up to participate in the pay-per-click trial include Hearst Magazines, AOL and GameDay. These content providers will sponsor some mobile content for 1,000 test subscribers. Other brands are welcome to participate in the trial. Commercial availability of the pay-per-click service is expected later this year. AT&T introduced a similar service in 2014.

Categories:

Mobiel

Companies:

AOL,  Verizon

Countries:

Verenigde Staten

Tags:

Data services, Launch, Wireless, Enterprise, Advertising services

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