TiVo said Vodafone Spain has activated the TiVo Sponsored Discovery product across the Vodafone TV platform in Spain to give content owners a new way to promote their content. The targeted advertising product is powered by TiVo’s Personalised Content Discovery platform and works by dynamically placing content promotions into key recommendation carousels to help streamline viewing choices and direct more consumers to the content they want to watch.
These targeted content promotions are already driving audiences to content across multiple operators in North America. According to TiVo, between January 2019 and December 2020, on certain content provider’s services in the US, the Sponsored Discovery product delivered an average of 153 percent uplift in tune-in rate between the target group (those that received the promotion) and the background group (those that did not).
The company added that the new deployment in Europe with Vodafone Spain expands the targeted advertising product’s footprint to over six million homes globally.
