Vodafone has launched a new marketing campaign called 'Together we can'. The campaign is based on the idea of a better future emerging from the connection between technology and society. The campaign starts on 01 April with a 60-second TV ad and will last for one year. It will run on TV, print and digital media.
With the campaign, Vodafone is looking to reposition the brand inspired by consumer studies showing how the role of technology is changing in people’s life. The campaign introduces a revised brand identity with the speech bubble logo in typical Vodafone red color. The ads will run in 30 markets including Germany, Spain, Great Britain, Italy, the Netherlands via VodafoneZiggo, Portugal, Czech Republic and Australia, among other countries. The campaign will also run over Vodafone's partner channel in markets including Qatar and New Zealand.
