Windows Phone posts highest ever sales share across Europe

Nieuws Mobiel Europa 30 SEP 2013
Windows Phone posts highest ever sales share across Europe
For the three months ending in August, Windows Phone posted its highest ever sales share of 9.2 percent across the five major European markets and is now within one percentage point of iOS in Germany, according to new data from Kantar Worldpanel ComTech. Android remains the top operating system across Europe with a 70.1 percent market share, but its dominant position is increasingly threatened as Windows and iOS continue to grow. Windows Phone hit double digit sales share figures in France and Great Britain with 10.8 percent and 12 percent, respectively, the first time it has recorded double digits in two major markets. Windows Phone's latest growth is being driven by Nokia's expansion into the low and mid range market with the Lumia 520 and 620 handsets, said Dominic Sunnebo, strategic insight director at Kantar. 

In the United States, Apple continues to grow strongly year on year and now makes up 39.3 percent of sales. This is set to spike in the coming months with the release of the iPhone 5s and iPhone 5c. Apple and Android have recorded almost identical shares of sales in Japan, 48.6 percent and 47.4 percent, respectively. However, news that the new iPhone range will be available on Japan's largest carrier, NTT DoCoMo, for the first time, makes it likely that Apple will pull ahead of Android in this key market. BlackBerry's operating system now accounts for just 2.4 percent of sales across the big five European markets and 1.8 percent in the United States. Smartphone penetration in Great Britain stands at 67 percent in August, with 85 percent of devices sold in the past three months being smartphones.  

Categories:

Mobiel

Companies:

Apple,  Nokia,  Microsoft,  BlackBerry

Regions:

Europa,  Wereld

Tags:

Handsets, Market research

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