ZTE launches Axon device series, releases pricing details

News Wireless China 12 OCT 2015
ZTE launches Axon device series, releases pricing details

ZTE has launched its Axon device series, and introduced its flagship device strategy. ZTE has also confirmed the global availability of the Axon mini, including the pressure-sensitive touch and NBA versions, and the Axon Watch for China. ZTE’ Axon flagship device product line-up consists of the Axon, Axon mini, Axon Max, and the Axon Watch. In addition to availability announcements for the Axon mini versions and the Axon Watch, ZTE also unveiled the Axon Max smartphone.

Unveiled in July 2015, ZTE’s Axon mini smartphone includes a pressure-sensitive touch screen that recognizes different levels of touch pressure for functions such as interactive gaming, passwords and more. ZTE’s Axon mini includes a Qualcomm Snapdragon 616 octa-core processor and Adreno 405 GPU, a 2800mAh battery, 3GB RAM, 32GB ROM, and support for up to 128GB SD card expansion. AXON mini sports a 13-megapixel camera. At the front, Axon mini features an 8-megapixel camera. Axon mini supports three biometric authentication options – fingerprint, voice control and eye-scan.

The ZTE Axon mini NBA version comes in a number of design options, featuring NBA images, and are loaded with a number of NBA services. The Axon mini NBA version is a result of a partnership between ZTE, the NBA and Tencent.

All versions of the ZTE Axon mini will be available to purchase in China online from ZTE’s own MyZTE store and JD.com, as well as offline from major retail outlets.

In the coming months, the ZTE Axon mini will also be made available in Hong Kong, Thailand, Singapore, Russia, Japan, India, Australia, France, Germany, Turkey, Spain and Italy. Axon mini will be available in three color options: Ion Gold, Chromium Silver and Rose Gold.

The Axon mini (Premium Edition) will be available in China for CNY 2,699, in Asia-Pacific for USD 439, and in Europe for EUR 389. The Axon mini will be on sale in China for CNY 2,299 (Ion Gold and Chromium Silver) and CNY 2,399 (Rose Gold), while in Asia-Pacific wll be offered for USD 379 (Ion Gold and Chromium Silver) and USD 399 (Rose Gold). In Europe, the Axon mini will be available for EUR 329 (Ion Gold and Chromium Silver), and EUR 349 (Rose Gold).

Unveiled in July 2015, the ZTE Axon Watch features a 1.4-inch Gorilla Glass screen with sapphire coating and is IP67 certified. It comes with a 300 mAh battery, 512 MB of RAM, 4 GB storage and Bluetooth 4.1. Developed by ZTE and Tencent, the smart watch runs on Tencent OS and supports both voice and gesture control. The ZTE Axon Watch can be used for both fitness and health monitoring, and supports a range of other applications, from phone calls to messaging, including the popular instant messaging and social media platforms WeChat and QQ. The ZTE Axon Watch will be available for purchase in China via ZTE’s own MyZTE store from 27 October.

Categories:

Mobile

Companies:

Qualcomm,  Tencent,  ZTE Belgium

Regions:

Global

Countries:

China

Tags:

Launch, Consumer devices, Consumer, Pricing, Handsets

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