Monetize Your Data Lake

White Paper Wireless Global 13 DEC 2017 Provided by: Comarch
Monetize Your Data Lake

With telcos gathering vast lakes of information, they need to know how to locate, extract, refine and organize such data in order to achieve monetization. To do this, they must understand the synergy between people, processes and tools, above all fostering a culture of innovative thinking among their workforce.

Smart organizations establish use cases related to data monetization, then work back to create a road map that will get them there. Operational efficiency, customer experience and new business models are common use cases. For any use case, the step by step road map principle is the same, and can yield significant benefits.

Such benefits should become apparent in OPEX (identifying how to incentivize your workforce and increase their agility), CAPEX (monitoring and fine-tuning processes), revenues (using data to tailor services and drive loyalty) and new business (monetizing data by harnessing the Internet of Things).

This content is provided by Comarch. Visit the website at https://www.comarch.be/nl/

Categories:

Mobile,  IT,  Fixed

Companies:

Comarch

Regions:

Global

Tags:

Wireless

Related Articles

GLOBAL 15 NOV 2017

Using Analytics to Monetize IoT Data

For this to happen, a sound business case taking into account kinds of data, the uses to which they will be put and the value that analytics will add needs to be developed. Different verticals will have different requirements, depending on whether they need to improve operational efficiency, focus on customer experience, or explore new business models.

GLOBAL 18 OKT 2017

Cloud BSS/OSS for Network Optimization

The smallest possible configuration elements, combined using model-defined dependencies, can be re-used once the operator has defined mini workflows (Service Factories), and added any required dependencies.

GLOBAL 27 SEP 2017

Using Guided Customer Journeys for Personalized Telecom Services to Maximize Customer Engagement

CSPs are using customer journey mapping to understand how customers behave before, during and after making a purchase. Comarch has demonstrated that motivation via personalized offers keeps customers engaged during the purchase process. Creating shorter journeys, so it's easy for customers to re-commit when their contract expires, also works. And satisfied customers may become brand advocates, shortening the journey for acquaintances via referral programs.

GLOBAL 5 SEP 2017

Introducing Network-based Services - How NFV and SDN Technologies Contribute to the Faster Creation and Deployment of Services

Network operators will reap great rewards in terms of agility and automation with the implementation of virtualization and NFV orchestration.

GLOBAL 23 JUN 2017

Boosting Telco Innovation – How SDN/NFV Enables New Services

Network function virtualization and software-defined networks allow operators to empower their partners with BSS/OSS tools to manage their own "slice" of the network – delivering applications and service quality at a level previously unimaginable. The benefits for an operator and their partners are clear: innovative product and service offers gain and retain customers, generating revenue for both. This is possible because SDN/NFV free networks from their physical constraints, enabling dynamic optimization and customer-centric delivery. From games to sport, operators and partners can work in symbiosis to present customers with the quality of service that they are increasingly demanding. The same is true in the business sector, with, for example, telcos and banks offering one-stop services in a pragmatic, customer-focused manner made possible because telcos can provide self-empowerment tools.

GLOBAL 8 JUN 2017

How SDN and NFV extend the adoption and capabilities of self-organizing networks (SON)

Communication service providers (CSPs) are going through rough times trying to reinvent themselves in an age when the network is becoming a commodity. Even though they continue investing in network expansion and quality, network usage is growing rapidly. Therefore, telecom operators are constantly focused on optimizing the utilization of resources in their networks, in order to do more with less.

Just In

14:12

Kenya Space Agency and Dedan Kimathi University of Technology sign research deal

14:06

Open Fiber launches FTTH in nine L'Aquila localities

14:06

Bechtle strikes cloud partnerships with Deutsche Telekom, Arvato

14:04

Telefonica Germany adds RedCap to 5G Plus Pack, forms AI partnership with Capgemini

Commentary

13:56

Video market set for slower growth ahead

11:38

Netflix buys Warner Bros to deepen content catalogue

11:11

KPN's mixed performance in Q3 raises questions for strategy day

15:26

Stock markets breaking records but what happened to Odido's IPO plans?

Background

01:04

The week in telecom: Wi-Fi bolt-ons take off to boost broadband growth, video market works on consolidation

01:39

The week in telecom: Netflix wins bidding for Warner Bros, Apple poaches new execs, Samsung debuts trifold

13:51

Proximus vs. Telenet: Proximus performs better in Q3 while Telenet uses up cash

14:16

Proximus Domestic still struggling with low margins

Complete profile

Before downloading the whitepaper, we would like to ask you to complete your profile with company and position. After confirming you will receive the white paper.