The Internet of Things (IoT) is a mine of untapped data just waiting to be monetized. CSPs, with access to technology, data and software, are perfectly placed to cooperate with industry verticals in this respect, by providing solutions in the analytics as a service model to help with product development, business organization and customer-centric issues.
For this to happen, a sound business case taking into account kinds of data, the uses to which they will be put and the value that analytics will add needs to be developed. Different verticals will have different requirements, depending on whether they need to improve operational efficiency, focus on customer experience, or explore new business models.
With the business case in place, an actionable analytics tool operating in real time on data from the company and its partners, resellers and customers can go to work gathering, collating and storing information from every source.
This content is provided by Comarch. Visit the website at
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