Research Report

Digital Sales Scan - Mobile Phone + Plan - Germany

Report, published: June 2016
WUA! Digital Customer Experience study maps out the online customer journey of 300 potential customers looking for a mobile phone and plan in the German market. For the report, go to wuaglobal.com.

How do they go about this? Which providers do they encounter, which parties are found? Do they continue, or do they give up? Why do they continue, and why do they give up? Which parties get preference? What do potential customers like about the ordering process, and what do they dislike? 

The report includes conclusions and concrete recommendations to achieve digital excellence. 

Telecompaper and digital customer experience research company WUA! started a new collaboration in the international telecom market. The two will share their expertise to bring new insights to the telecom sector in various areas. The collaboration started in June 2016. 
Research into taking out a triple-play package in Germany will follow this summer. Research into the French and British telecom markets is also planned as part of the collaboration.

For more information and a preview of the results see wuaglobal.com

Look Inside


Research Type Overview
Published 23 Jun 2016
Pages 100
File Type PDF
Size 1955kb
Geographic Scope    Germany
Editions Mobile
Topics Market research / news

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