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Wireless

Apple's weaker sales not just down to external factors

Monday 7 January 2019 | 09:09 CET | Author: Ron Smeets | Market Commentary
Apple gave its first sales warning in 15 years this week, making world news and raising a number of questions. Has Apple passed its peak? If so, and even more important, what's caused this? CEO Tim Cook pointed to a number of external factors that contributed to the lower-than-expected sales in the December quarter. All very plausible, but Cook and Apple can better look to themselves for an explanation. 

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Categories: Mobile & Wireless
Companies: Apple
Countries: World
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