Apple lowers production orders for last iPhone models - report

Nieuws Mobiel Wereld 19 NOV 2018
Apple lowers production orders for last iPhone models - report
Apple has lowered production orders for all three of the iPhone models it first showed in September, namely the premium iPhone XS and iPhone XS Max and the cheaper iPhone XR, the Wall Street Journal reported, citing sources familiar with the situation. Demand has been lower than expected, making forecasts difficult for all parties involved, and creating problems for companies assembling the phones and for others along the supply chain. 

Apple has had a particular problem setting expectations for the iPhone XR and cut its production plan late last month by up to a third of the 70 million units it had asked some suppliers to produce between September and February, the sources added. In the past week, Apple informed several suppliers it expects even lower supplies of the XR, faced with a maturing smartphone market and tough competition from Chinese producers. Apple declined to comment on the report. 

The supply chain has been feeling the effect of these forecast issues. Suppliers Qorvo, Lumentum and Japan Display all recently lowered their profit guidance, citing a reduction in previously-placed orders from a large customer. Apple was not named, but it accounts for a third to half of revenue for these companies, according to filings and estimates. Ams also lowered its outlook, citing "demand changes" at a major consumer customer. At Foxconn, Apple’s largest assembler of iPhones in China, thousands of workers are leaving earlier than intended in the day, after Foxconn cut overtime hours typically available during peak production periods, other sources said. Foxconn declined to comment.

Dialog Semiconductor said it now expects flat revenues for next year, due to the slowdown in business with Apple. 

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