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Broadband

Can 'Game of Thrones' exclusive give Ziggo a boost?

Monday 31 July 2017 | 15:33 CET | Author: Sanne de Bruyckere | Market Commentary
The start of the new season of 'Game of Thrones' could mean a boost for Ziggo, the leading pay-TV provider in the Netherlands. The company has the exclusive rights to the series in the Netherlands, and the question is whether this will lead to an increase in customer numbers. However, research by Telecompaper's Consumer Insights panel found the star series is unlikely to lead to many new customers. 

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Categories: Broadcast & Satellite / Internet
Companies: HBO / KPN / Sky / Vodafone / Ziggo
Countries: Netherlands
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49%
Ziggo's market share on digital TV market drops to 49%
Netherlands  |  2017Q3

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