0
Broadband

Can 'Game of Thrones' exclusive give Ziggo a boost?

Monday 31 July 2017 | 15:33 CET | Author: Sanne de Bruyckere | Market Commentary
The start of the new season of 'Game of Thrones' could mean a boost for Ziggo, the leading pay-TV provider in the Netherlands. The company has the exclusive rights to the series in the Netherlands, and the question is whether this will lead to an increase in customer numbers. However, research by Telecompaper's Consumer Insights panel found the star series is unlikely to lead to many new customers. 

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?


This article is an opinion of Telecompaper.


Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite / Internet
Companies: HBO / KPN / Sky / Vodafone / Ziggo
Countries: Netherlands
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Ziggo says new Game of Thrones series attracts twice as many viewers

Published 04 Aug 2017 11:08 CET | Netherlands
Twice as many people have watched the new season of 'Game of Thrones' at Ziggo as the previous one, the Dutch cable operator ...

Brengt Game of Thrones wat Ziggo hoopt?

Published 28 Jul 2017 08:35 CET | Netherlands
Met de start van het zevende seizoen van Game of Thrones breekt een interessante tijd aan voor Ziggo. Het bedrijf heeft immers de ...

Record 4.7 mln Sky homes watched Game of Thrones season premiere

Published 27 Jul 2017 11:03 CET | United Kingdom
A record 4.7 million Sky customers watched the first episode of the seventh season of Sky Atlantic's Game of Thrones. The episode ...

Sky Germany gets 1 mln VoD hits for first Game of Thrones episode

Published 25 Jul 2017 15:38 CET | Germany
Sky Deutschland announced that the first episode of the new series of 'Game of Thrones' received over 1 million on-demand views ...

Sky starts 'Game of Thrones' marketing campaign

Published 13 Jul 2017 15:19 CET | Germany
Sky Deutschland announced the launch of a major marketing campaign in Germany and Austria to promote the new series of 'Game of ...

Fewer downloaders as streaming services become more popular

Published 11 Jul 2017 13:42 CET | Netherlands
The number of Dutch consumers downloading free digital content has fallen to around a quarter of the total. That compares to 41 ...





Triple play households drop to 60.5% of all multiplay households
Netherlands  |  2017Q1