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Ziggo feels the heat and looks to spark up connected TV

Thursday 3 February 2011 | 14:13 CET | Author: Tim Poulus | Market Commentary
The new TV strategy from Ziggo has just about all the ingredients you might expect these days, except for one: real interactivity. The company has chosen to communicate early that most of the elements are not yet operational and the real new sis limited to new packages, more HD, an iPad app, a new remote control and the launch of pay-per-event, likely in March or May available. This raises several questions, such as how will Ziggo do this, who are its technology partners, is it planning a mobile network or a hybrid set-top box?

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Categories: Broadcast & Satellite
Companies: Ziggo
Countries: Netherlands
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