Altice USA, Charter Communications and Comcast Cable have signed a preliminary agreement to form a new Interconnect for the New York market, with the aim of supplying a one-stop advertising platform for the more than 6.2 million households across the New York Designated Market Area, or the Tri-State Area. The new Interconnect platform will allow marketers, agencies and advertisers to strategically reach audiences across TV and digital platforms. It is expected to launch early in the second quarter of next year, headed by Ed Renicker, the current head of the New York Interconnect and President of Altice Media Solutions.
The new Interconnect will provide advertising clients with access to households served by Altice USA, Charter Communications and Comcast as well as other multichannel video programming distributors (MVPDs) serving the area. It will manage all non-local advertising sales on both News 12 Networks and Spectrum News NY1, two of the top hyperlocal news stations in the New York tri-state area. With the platform, advertisers will be able to provide a range of products and services, including the ability to place their commercial ads on up to 85 hit cable networks with the most popular television programming. They will also be able to deliver linear and digital planning tools and campaign measurement.
