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General

Altice, Charter, Comcast form new Interconnect advertising platform for New York area

Wednesday 13 December 2017 | 23:49 CET | News
Altice USA, Charter Communications and Comcast Cable have signed a preliminary agreement to form a new Interconnect for the New York market, with the aim of supplying a one-stop advertising platform for the more than 6.2 million households across the New York Designated Market Area, or the Tri-State Area. The new Interconnect platform will allow marketers, agencies and advertisers to strategically reach audiences across TV and digital platforms. It is expected to launch early in the second quarter of next year, headed by Ed Renicker, the current head of the New York Interconnect and President

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Categories: General
Companies: Altice Europe / Charter Communications / Comcast / Media Solutions
Countries: United States
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