
Amazon has unveiled its first Amazon-built smart TVs, the Amazon Fire TV Omni Series and 4-Series smart TVs, plus its new Fire TV Stick 4K Max. Priced from USD 410, the TVs come with hands-free access to Alexa, 4K Ultra HD, Dolby Digital Plus, HDR10 and hybrid log gamma. All of the TVs will be available next month in the US exclusively at Amazon and Best Buy. For a limited time, people buying the 50-inch Fire TV Omni and 4-Series models will get USD 110 off.
Fire TV Omni Series
The Fire TV Omni Series come in five sizes, at 43, 50, 55, 65 and 75 inches. Amazon is touting the TVs as all-in-one entertainment devices for streaming, cable TV, music and gaming, and later on, for holding Zoom sessions.
Alexa is available whether the TV is on or off, or when using an HDMI input. People can also use the TV to turn on their smart lights, ask for the weather or read a calendar, for example. The assistant can also be used to recommend a show, find content on Netflix (from the fall), play TikTok, or for X-Ray on Prime Video.
The series deliver smart home experiences like Live View Picture-in-Picture, which allows people to check their smart cameras without interrupting their TV viewing, and shows Ring video doorbell view when someone is at the door. Later this year, a new smart home dashboard will allow people to view and control connected devices throughout the home. People will be able to check if a device is on or off, control the device and its smart home group by voice, and view a new row on Fire TV specifically dedicated to their smart cameras. People with Fire TV Alexa Voice Remote will be able to push the Alexa button and slide out a shortcut panel at the bottom of the screen, with access to smart home controls, communications, weather, news and other options.
Lastly, Alexa Calling can be used directly from the TVs, with a webcam. Late this year, Zoom video calling will also become available.
The series cost USD 409.99 (43 inch), USD 509.99 (50 inch), USD 559.99 (55 inch), USD 829.99 (65 inch) and USD 1,099.99 (75 inch).
Fire TV 4-Series
The Fire TV 4-Series come in three model sizes, at 43, 50, and 55 inches. They also feature the Fire TV experience and many of the same Alexa experiences as the Fire TV Omni Series, accessible with the Fire TV Alexa Voice Remote.
The 43 inch model is priced at USD 369.99, the 50 inch model at USD 469.99, the 55 inch model at USD 519.99.
Amazon Fire TV Stick 4K Max
The Amazon Fire TV Stick Max 4K Ultra HD streaming media player also comes with Dolby Vision and Dolby Atmos, and adds Wi-Fi 6 support. It will launch in the US at USD 54.99.
The streaming media player comes with many of the new Alexa voice features, 40 percent more power than Fire TV Stick 4K, a new quad-core 1.8GHz processer, and 2GB of RAM. It also features cloud gaming with Amazon Luna. It also features Live View Picture-in-Picture and the Alexa Home Theater. This means people can wirelessly connect with Echo Studio or a pair of Echo (4th Gen) smart speakers for immersive sound, including multichannel Dolby audio formats.
The device sports the latest Mediatek MT7921LS Wi-Fi 6 chipset for smoother 4K streaming and gaming when multiple Wi-Fi 6-connected devices are streaming.
Finally, the stick has Amazon’s Climate Pledge Friendly badge, with the Energy Star Certification. Its packaging is made of 97 percent wood fiber-based materials from responsibly managed forests or recycled sources.