0
Wireless

Facebook plans more advertising to boost consumer trust

Monday 17 June 2019 | 09:50 CET | News
Facebook plans to spend more advertising in order to improve its image and trust in its brand following recent privacy concerns about the social network, the Wall Street Journal reports. Marketing chief Antonio Lucio said the push could more than double the company's advertising spending and will involve working with a revamped roster of creative agencies on campaigns for brands including WhatsApp and Instagram.

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet / Mobile & Wireless
Companies: Facebook / Instagram / WhatsApp
Countries: United States
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

FTC confirms USD 5 bln fine and 20-year compliance agreement for Facebook privacy violations

Published 24 Jul 2019 15:28 CET | United States
The US Federal Trade Commission has confirmed a record USD 5 billion fine against Facebook for violating customers' privacy. The ...

More Irish consumers concerned about fake news online - research

Published 26 Jun 2019 12:09 CET | Ireland
Almost two thirds (61%) of media consumers in Ireland are concerned about fake news on the internet, according to the latest ...

Digital ad spend to reach USD 520 bln by 2023 as Amazon disrupts Google & Facebook duopoly

Published 24 Jun 2019 13:42 CET | World
Total spend on digital advertising will grow to USD 520 billion by 2023 from USD 294 billion in 2019, a new study from Juniper ...

Canada finds Facebook violated privacy law in Cambridge Analytica scandal

Published 26 Apr 2019 08:54 CET | Canada
The Privacy Commissioner of Canada plans to take Facebook to court to seek an order to force the company to correct its privacy ...

Facebook takes more steps to better manage content, with fact-checking help from Associated Press

Published 11 Apr 2019 09:58 CET | World
Facebook said it has taken new steps to better manage its content, and will fact check with the Associated Press. All of the ...

US president hopeful Warren calls for break-up of Google, Amazon, Facebook

Published 11 Mar 2019 10:44 CET | United States
US Senator Elizabeth Warren, a Democrat candidate for US president in 2020, has proposed breaking up big tech companies like ...

NY orders investigation into report Facebook is receiving private user data from apps

Published 25 Feb 2019 09:06 CET | World
New York Governor Andrew Cuomo has ordered an investigation into reports Facebook is secretly accessing personal information. The ...

Facebook least trusted tech company with personal data

Published 28 Dec 2018 10:56 CET | Netherlands
Facebook is the least trusted with personal data by Dutch consumers, according to a survey by data analyst Toulna reported by ...





Calendar   /   Industry Events

25 Aug VMworld 2019 US
26 Aug Amaysim FY results
26 Aug Chrous FY results
26 Aug Bezeq Q2 2019
27 Aug Partner Communications Q2 2019
27 Aug Ooma Q2 2019
27 Aug MNF Group FY results
27 Aug ZTE H1 results
27 Aug Hewlett Packard Enterprise fiscal Q3
27 Aug Aviat Networks fiscal Q4
27 Aug Tamedia H1 2019
27 Aug Connected Health Summit
29 Aug Dell Technologies fiscal Q2
29 Aug SeaChange fiscal Q2
29 Aug Bouygues Telecom Q2 2019
29 Aug Marvell Technology fiscal Q2
29 Aug Cyfrowy Polsat Q2 2019
29 Aug Tech Data fiscal Q2
29 Aug Axiata Q2 2019
29 Aug Tele Columbus AGM
30 Aug 5G Leadership Summit 2019
30 Aug Telekom Slovenije AGM
::: More Calendar Items