Facebook says Watch has 140 mln daily viewers, announces new content

Wednesday 12 June 2019 | 16:56 CET | News

Facebook has provided an update on its video service Watch and announced new features and contract. Launched worldwide last summer, Watch has grown to more than 720 million monthly viewers and 140 million daily users, the company said. 

Facebook defines viewers as those who watch at least one minute in Watch. On average, the daily visitors spend more than 26 minutes in Watch.

More social, more ads

The company said it's working on integrating more of its social features in Watch, too, as this increases engagement with the service. It recently launched a new way to find groups associated with videos, making it easier to join a group direct from Watch in order to comment on a video. This includes official groups from the programme makers or hosts and fan groups. 

It's also testing a new section to find videos popular with friends on Facebook and a section dedicated to co-watching experiences like Watch Party, Premieres, and Live videos. Faceboook said viewers are eight times more likely to comment on videos in Watch Party than when watching on their own.

Increased engagement is also good for advertisers, which remain the source of funding for Watch. Ad breaks are available on Watch in over 40 countries already, and Canada is the latest to get ad support. Over the coming weeks Facebook plans to add support for five more languages as well: Kannada, Marathi, Punjabi, Swedish and Telugu. 

New content partners and originals

In terms of content, Facebook announced new deals with ProSiebenSat in Germany, the International Cricket Council, Australia's Seven Studios and plans for more news programmes around the world. 

It's also producing more of its own original content. The adaptation of MTV’s 'The Real World' premieres 13 June in the US, Mexico and Thailand, followed by the series 'Human Discoveries' in July and in August season five of 'Ball in the Family', the new 'Curse of Akakor', season two of 'Five Points' and season two of 'Huda Boss. Premiers in October include 'The Birch' and 'Limetown' as well as season two of 'Sorry For Your Loss'. 

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet
Companies: Facebook
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Last week in media: hardware from Google, cryptocurrency from Facebook and trouble for broadcasters

Published 17 Jun 2019 07:02 CET | World
The media sector made a further recovery from previous losses. The Telecompaper Stock Index Global Consumer Media ended week 25 ...

ProSiebenSat.1 partners with Facebook Watch, to launch Joyn streaming service 18 June

Published 12 Jun 2019 16:59 CET | Germany
German broadcaster ProSiebenSat.1 announced it has signed a cooperation agreement with Facebook to offer its video content on ...

Facebook announces redesign, new Messenger, Portal features at F8

Published 01 May 2019 09:22 CET | World
Facebook announced a number of changes to its social network and apps at the first day of its F8 developers conference, in line ...

Facebook launches dedicated gaming tab on Facebook app

Published 15 Mar 2019 10:56 CET | World
Facebook is putting more attention on gaming, TechCrunch reported, saying the company wants to take some of the focus off of ...

Facebook in talks to resell pay-TV channels over own platform - report

Published 17 Dec 2018 14:49 CET | World
Facebook is negotiating with pay-TV channels HBO, Showtime and Starz about a proposal to sell those companies' streaming TV ...

Channel 4 News to make weekly news show for Facebook Watch

Published 12 Nov 2018 17:44 CET | United Kingdom
Channel 4 News has announced a partnership with Facebook to produce a new weekly news show exclusively for Facebook Watch. The ...

Facebook launches Watch video service worldwide

Published 29 Aug 2018 16:50 CET | World
Facebook has launched its video platform Watch worldwide. Started in the US a year ago, Watch already has over 50 million users ...

Facebook launches Watch Party live video feature for groups, communities

Published 25 Jul 2018 17:18 CET | World
Facebook has launched Watch Party, a way for groups or small communities to watch videos on the social network, in real time. ...

Facebook opens up Watch to content creators, launches game shows

Published 20 Jun 2018 09:39 CET | World
Facebook has announced a range of new features for its Watch video platform aimed at making the hub more interactive and opening ...