Hulu ends 2017 with 17 mln subscribers, USD 1 bln in advertising revenues

News Video United States 10 JAN 2018
Hulu ends 2017 with 17 mln subscribers, USD 1 bln in advertising revenues
Hulu ended 2017 with over 17 million total subscribers for its subscription on demand (SVOD) and live TV plans in the US, a rise of 40 percent (over 5 million) from the year before. The total number of unique viewers increased to 54 million. Advertising revenues also advanced, reaching USD 1 billion for the first time in the company’s history. 

Hulu viewers have a median age of 31, nearly 25 years younger than the average broadcast TV viewer (55), with a median annual household income of USD 92,000. Hulu With Live TV drove strong engagement with its combination of live, library and original content. In December, viewers who subscribe to Hulu With Live TV spent more time watching content per day than the average linear TV viewer. 

In the year, Hulu said it expanded its on-demand library to over 75,000 TV episodes across 1700 titles, more than twice the number of episodes available on any of the other leading streaming services. The top three dramas, based on hours watched, were Law & Order: SVU, This is Us and The Handmaid’s Tale. The top three comedies were South Park, Family Guy and Bob’s Burgers. 

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