
Southeast Asian VoD platform Iflix has completed a new round of investment to boost growth ahead of a prospective IPO. This funding round was led by global asset manager Fidelity International. As part of the round, iflix also welcomed various regional media companies to the register, including Indonesia’s MNC, Japan’s Yoshimoto Kogyo, and South Korea’s JTBC. This complements the continued investment by the founders Catcha Group, and shareholders Hearst, Sky and EMC, each of whom also participated in the round.
The final size of the round has not been disclosed. Iflix only said that the total is "well in excess of USD 50 million". Iflix plans to use the fresh funds to support its strategies and increase the active user base. Iflix ended May with 17 million active users, up from 9 million six months earlier.
Iflix completed a USD 133 million funding round in August 2017. The company then said it would use the proceeds to support its local content strategy, as well as develop more films and series for specific country markets and languages. In December 2015, iflix unveiled talks with investors to raise up to USD 150 million in fresh funding to support its expansion to Africa, Middle East And Europe. The service was then available in Malaysia, Philippines and Thailand.
In April 2015, Iflix completed a USD 30 million funding round, led by international investment firm Catcha Group, and Philippine Long Distance Telephone Company (PLDT). Iflix used the funds to roll out the service across the Southeast Asia region, acquire rights to new content, produce original programming and market to potential customers.