WindTre continued to lead Italy’s market of human SIMs at the end of December with a 30.0 percent share, down 2.8 percent year on year, mainly due to the 6.6 percent market share reached by Iliad Italia, up from 3.4 percent a year earlier. The latest report from regulator Agcom corresponding to the final quarter of 2019 revealed that TIM remained second with 27.2 percent, down 0.7 percent year on year, while Vodafone fell 1.0 percent to 24.7 percent of the market. PosteMobile increased its share by 0.5 percent to end 2019 on 5.2 percent, with Italy’s remaining MVNOs accounting for 6.2 percent of the market, up 0.8 percent.
Counting M2M lines, TIM remained market leader with a 29.8 percent share, down 0.9 percent on year, followed by Vodafone and Wind Tre, with 28.8 percent and 27.6 percent of the market, down 0.4 percent and 1.7 percent respectively, Iliad with 5.1 percent and PosteMobile with 4.1 percent.
The mobile market as a whole remained relatively stable, reaching a total of 103.7 million at the end of December compared to 103.6 million a year earlier, thanks mainly to a 3.2 million rise in M2M lines, which offset a 3.1 million fall in traditional human SIMs. Around 70 percent of human SIMs used data traffic, up from 50 percent in 2015, with the average data consumed surging 52 percent year on year to an average of 6.6 GB a month in the fourth quarter.
