Mediaset, Sky Italia in advanced talks over Premium - report

Friday 17 February 2017 | 15:11 CET | News

Italian broadcaster Mediaset and pay-TV rival Sky Italia are in advanced negotiations over a sale of Mediaset's pay-TV unit Premium after last year's aborted agreement with Vivendi, according to unnamed sources cited by business daily Il Sole 24 Ore. Although a previous report from Reuters quoted sources indicating that Mediaset and Sky couldn’t begin formal talks until Mediaset and France’s Vivendi resolved their legal battle over the collapsed deal, the negotiations between the two parties are now accelerating and an agreement could soon be reached, said the financial daily’s sources.

The news comes after Mediaset last month announced plans to convert Premium into a platform open to other operators and content producers. The company said the new structure would enable Premium to participate in bids for football rights with an approach “based on real business opportunities”.

The broadcaster has had to reconfigure its plans for Premium after a deal to sell the unit to Vivendi fell through last year. The French company has since built up a near 30 percent stake in Mediaset in a move that is being probed by communications regulator Agcom

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