Mozilla rebranded Firefox Rocket into Firefox Lite and entered two new Asia partnerships with Cherry Mobile, a mobile and electronics brand in the Philippines, and ExpressVPN, a specialist in consumer VPN service. Users in the Philippines can now enjoy the browser on their mobile phones thanks to the first partnership. Through the second collaboration, Firefox Lite users in India, Indonesia, Thailand and the Philippines will be offered a free 7-day trial of ExpressVPN. The new partnership with ExpressVPN is Mozilla's first long-term strategic partnership with a VPN provider in Asia.
Mozilla said it continues to invest in strengthening product lines and building strategic partnerships across Asia to provide different mobile experiences and enable more people to enjoy the power of the open web.
The rebranding comes one year after the product's first successful launch in Indonesia and is expected to keep the momentum going by broadening the geography coverage to meet users' needs in Asia. As the new name indicates, Firefox Lite is a lightweight but feature-packed browser that allows users to save on data and phone storage, capture and share content, and browse quickly even on slow connections.
