NBC Olympics digital streaming hits 1 bln mins on 10 August

News Video United States 15 AUG 2016
NBC Olympics digital streaming hits 1 bln mins on 10 August

Comcast has announced that NBC Olympics’ live streaming of the 2016 Rio Olympics topped one billion minutes for the first time on 10 August. The 1.05 billion minutes figure reached via NBCOlympics.com and the NBC Sports app is up 232 percent from the equivalent day in London. In fact, the total audience delivery for Wednesday’s primetime coverage averaged a 16.5 household rating with 28.6 million viewers, said the company in a statement.

The 2016 Rio Olympics is the first in US media history with primetime Olympic coverage on channels other than the primary broadcast network. It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms.

Categories:

Video,  Internet

Companies:

Comcast,  NBC

Countries:

United States

Tags:

Sales figures, IT - applications, Broadcast

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