Netflix said it's inviting those who haven't watched anything on Netflix for a year since they joined to confirm they want to keep their membership. It will do the same for those who stopped watching for more than two years. Members will start seeing these emails or in-app notifications this week, Netflix said. The company will automatically cancel their subscription if they don’t confirm that they want to keep subscribing. Anyone who cancels their account and then rejoins within 10 months will still have their favorites, profiles, viewing preferences and account details just as they left them.
These inactive accounts represent less than half of one percent of its overall member base, only a few hundred thousand, and are already factored into its financial guidance.
