Orange secures rights to Besson's new sci-fi movie

News Broadband Global 28 JUN 2017
Orange secures rights to Besson's new sci-fi movie

Orange announced a partnership with French director Luc Besson to acquire exclusive rights to 'Valerian and the City of a Thousand Planets', a science fiction blockbuster co-produced by Besson and due to arrive in cinemas in July. The agreement, which covers co-investment, co-marketing and sponsorship rights across Europe, Africa and the Middle East, will enable Orange to launch the movie in France on 26 November as a download-to-own release, and on 04 December as a rental.

OCS will have exclusive rights to broadcast the movie in France from the end of May 2018 and for the following two years. The movie will also be released through a number of Orange's VoD services internationally.

As part of the sponsorship deal, Orange will promote the film's cinema release with several special events and promotions. Exclusive content and behind-the-scenes footage will be available on OCS and online (on OrangeSponsorsYou.com and on fans.ocs.fr), alongside competitions to reward film fans.

These activities will be coupled with a new global TV advertising campaign ('Film brings you emotions. Orange brings you film'), launching in early July. 

Categories:

Internet

Companies:

Orange,  Orange France

Regions:

Global

Countries:

France

Tags:

Cooperations & alliances, Wireline, Wireless, Consumer, Marketing - Branding

Related Articles

FRANCE 22 SEP 2017

Orange France to add own-branded 4K TVs to product portfolio – report

Orange France will offer at least two 4K TVs under its own brand by the end of the year, based on information gathered by Satellifax. Among its forthcoming products, the operator will also sell a new own-brand sound bar from Cabasse with Dolby Atmos surround sound, which was presented the Orange 'Hello' show in April.

FRANCE 27 JUL 2017

Orange accelerates sales, EBITDA growth in Q2

Orange reported an acceleration in growth in the second quarter, driven by strong growth in Spain, a recovery in Africa and the Middle East and the first sales growth in France since 2009. Revenue rose 1.4 percent to EUR 10.206 billion, compared to growth of 0.8 percent in Q1. On a comparable basis, sales were up 0.5 percent in France, 8.8 percent in Spain and 2.7 percent in Africa and the Middle East. Only Poland and the enterprise division posted lower revenue in the quarter. 

GLOBAL 12 JUL 2017

Orange sets up new Content division, signs several deals

Orange is bringing together a large part of its existing content holdings into a new division, named Orange Content, reporting directly into group CEO Stephane Richard. Coinciding with this announcement, the group confirmed its commitment to content production by earmarking EUR 100 million to support original TV series, and has also released details of new content agreements with partners including Canal Plus. Orange Content will be led by the current Orange Studio CEO David Kessler, as Director, with the s

BELGIUM 11 JUL 2017

Orange Belgium gives away tickets to Besson film

Orange Belgium announced a contest for customers in its loyalty programme to win tickets to Luc Besson's new film 'Valerian and the City of a Thousand Planets'. Orange Group is a co-producer of the film, which comes out in Belgian cinemas on 26 July.

ROMANIA 29 JUN 2017

Orange Romania offers free tickets to Valerian premiere

Orange Romania launched a contest that is related to a new Orange Group partnership that covers both the investment side, the marketing area and the sponsorship area of the release of Luc Besson's sci-fi film 'Valerian and the city of a thousand planets.' Orange Romania customers are offered the chance to win a trip for two to the Paris premiere of the movie. Customers can register between 1 and 7 July by travelling 100,000 kilometres aboard the movie's Intruder space ship. This is possible via a dedicated

UNITED STATES 29 JUN 2017

Amazon offers access to Besson directed movie via Amazon App

Amazon, EuropaCorp and STXfilms are teaming up to premier movie clips and content from 'Valerian and the city of a thousand planets,' a sci-fi adventure available exclusively on the Amazon App. Customers have access to actual film clips simply by using the camera search feature. To access the exclusive content, customers open their Amazon App, tap the camera icon and then point it at the large printed code at the bottom of most Amazon boxes shipped across the US. Pointing the camera at Valerian artwork, lik

FRANCE 22 MRT 2017

Orange renews content deal with HBO in France

French pay-TV company OCS, majority owned by Orange, has signed a multi-year agreement with US pay-TV network HBO that extends and expands the existing content partnership between Orange and HBO. As part of the new deal, OCS will in time become the exclusive broadcaster of HBO programmes in France, and the company's 2.6 million subscribers will soon have unlimited access to HBO's full catalogue within a dedicated SVoD area.

Just In

19 DEC 16:42

SLT-Mobitel launches 5G network in Sri Lanka

19 DEC 16:19

Dialog Axiata launches 5G network, connects 1.5 million subscribers

19 DEC 15:56

UK govt to ban AI-enabled nudification apps to protect women, girls

19 DEC 15:42

3 UK launches last-minute Christmas sale

Commentary

13:56

Video market set for slower growth ahead

11:38

Netflix buys Warner Bros to deepen content catalogue

11:11

KPN's mixed performance in Q3 raises questions for strategy day

15:26

Stock markets breaking records but what happened to Odido's IPO plans?

Background

01:04

The week in telecom: Wi-Fi bolt-ons take off to boost broadband growth, video market works on consolidation

01:39

The week in telecom: Netflix wins bidding for Warner Bros, Apple poaches new execs, Samsung debuts trifold

13:51

Proximus vs. Telenet: Proximus performs better in Q3 while Telenet uses up cash

14:16

Proximus Domestic still struggling with low margins

Complete profile

Before downloading the whitepaper, we would like to ask you to complete your profile with company and position. After confirming you will receive the white paper.