Orange sets up new Content division, signs several deals

Wednesday 12 July 2017 | 10:05 CET | News

Orange is bringing together a large part of its existing content holdings into a new division, named Orange Content, reporting directly into group CEO Stephane Richard. Coinciding with this announcement, the group confirmed its commitment to content production by earmarking EUR 100 million to support original TV series, and has also released details of new content agreements with partners including Canal Plus.

Orange Content will be led by the current Orange Studio CEO David Kessler, as Director, with the support of Orange executive Serge Laroye, as Deputy Director. Operational from September, the new entity will incorporate the group’s current content teams, including its subsidiaries OCS, Orange Studio and OPTV (Orange Prestations TV). It will coordinate all content-related activities across Orange’s international footprint, taking charge of activities such as the negotiations of rights and strategic intelligence.

The group confirmed its commitment to original content by earmarking EUR 100 million to invest in the co-production of new TV series over a five-year period, with both French and international partners.

Orange has also announced that it has strengthened its existing partnership with Canal Plus, with an agreement to launch a new consumer bundle for Orange’s fibre customers. The two companies will propose the new offer, named Canal+ Essentiel, “in the coming months”. This follows the wholesale deal signed in 2016, which led to the “Famille by Canal” bundle introduced in October.

In addition, Orange is extending its partnership with UGC in France, with a new multi-year agreement with OCS for the forthcoming movies produced by UGC Images. As part of the deal, Orange Studio will open a new international sales department during the current year, which will look after UGC Images’ film marketing in 2018.

Related to its wider content offering, Orange has recently signed an exclusive agreement with consumer tech retailer Fnac to launch a digital book offer for Orange customers, which will become available “in a few months’ time”.

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