Global OTT TV and video revenues will reach USD 64.78 billion in 2021, a massive increase from USD 4.47 billion in 2010 and USD 29.41 billion in 2015, according to a report by Digital TV Research that covers 100 countries.
From the USD 35.37 billion extra revenues between 2015 and 2021, Asia Pacific will contribute USD 12.65 billion, Western Europe USD 8.25 billion and North America USD 9.00 billion. The report estimates that Latin American revenues will nearly triple, with even greater growth expected in Eastern Europe and the Middle East & Africa.
The US will remain the dominant territory for online TV and video revenues, which will rise by USD 8.24 billion to USD 22.82 billion between 2015 and 2021. China will add a further USD 6.24 billion, with its total revenues nearly quintupling over the period to give it second place.
SVOD will become the largest revenue source by 2018, but AVOD will regain top position by 2020. SVOD will add USD 14.58 billion in revenues between 2015 and 2021, with AVOD up by even more (USD 15.37 billion).
Online TV and video advertising
SVOD revenues will soar from USD 0.89 billion in 2010 to USD 11.13 billion in 2015 and onto USD 25.71 billion in 2021. This means that SVOD will contribute 40 percent of total OTT revenues in 2021, that's double the 20 percent recorded in 2010. Researchers forecast 383 million SVOD subscriptions by 2021, up from 21 million in 2010 and 163 million by end-2015.
