The Philippines smartphone market grew 22.6 percent year-on-year in the second quarter of 2021, according to a report from IDC. This was the fourth consecutive quarter of year-on-year growth. The report further indicates that 5G devices accounted for more than 10 percent of total shipments, growing by 56.1 percent compared to the previous quarter as prices declined by 41.5 percent quarterly to USD 470 due to the aggressive pricing among Chinese vendors.
Top 5 smartphone vendors in Philippines in Q2
The report shows Realme was market leader, accounting for 24.4 percent of total smartphone shipments in the quarter, followed by Vivo (18.2%), Xiaomi (14%), Samsung (13%), and Oppo (12.5%).
The study found realme took the top spot for two consecutive quarters, while vivo made a comeback in the top 5, securing the second spot by doubling its shipments. Xiaomi propelled to the third spot by expanding further on its already massive online channels as well as its increased focus in the mid-range (USD 200 < USD 400) segment.
Samsung took the fourth spot by launching several A series models and increasing shipments in the ultra low-end (<USD 100) segment. It grew by almost threefold in this segment compared to the previous quarter, accounting for 27.3 percent of total shipments.
Despite its shipments decreasing by 14.5 percent compared to the previous quarter, Oppo secured the fifth spot by dropping its prices across almost all models and launching its A54 model, which accounted for more than one-fourth of its total shipments.
