T-Mobile Netherlands announced that it's signed up 100,000 customers for its Go Unlimited plan. Launched in mid-January, the plan offers unlimited calls, SMS and data for EUR 35 per month.
T-Mobile said this was fastest it's ever seen a single product sell, and the offer was popular both among consumer and business customers, especially on Sim-only. According to the operator, customers appreciate the 'unbundled' offer with no worries about running out of data, the affordability and the network quality.
T-Mobile is updating the offer for the new EU roaming rules coming into effect in June. It already includes unlimited roaming in the EU for 60 days a year, but T-Mobile has decided to change this to 10 GB per month for data roaming for new customers from 01 May. T-Mobile said this appears more than sufficient for customers, based on usage to date, and is also 3 GB more than required under the EU's fair use rules for roaming.
