T-Mobile USA unveils new pricing, launches LTE, iPhone

Nieuws Mobiel Verenigde Staten 26 MAR 2013
T-Mobile USA unveils new pricing, launches LTE, iPhone
T-Mobile USA has unveiled its new pricing strategy, as well as launched its LTE network and confirmed the start of iPhone sales. The so-called 'Un-carrier' strategy centres on the Simple Choice Plan offering unlimited calls, SMS and 500MB of 3G data for USD 50 per month, with no contract. LTE data can be added for USD 20 per month more. A second phone line with the same plan is USD 30 per month, and each additional line is USD 10 per month. To add another 2 GB of data, customers pay USD 10 per month more per line. 

Phones cost extra, and can be paid upfront or in interest-free installments, or customers can bring their own device. T-Mobile also confirmed the long-awaited start of iPhone sales, with the iPhone 5 available from 12 April for USD 99.99 upfront, plus USD 20 per month over 24 months. T-Mobile will also offer the iPhone 4 for USD 14.99 down and USD 15 per month for 24 months. 

The iPhone 5 will work over T-Mobile's new LTE network, which launches initially in Baltimore, Houston, Kansas City, Las Vegas, Phoenix, San Jose, and Washington, DC. Other LTE devices at launch include the BlackBerry Z10 (USD 99.99 plus USD 18 per month over 24 months), the Samsung Galaxy Note II (recently upgraded to LTE) and the T-Mobile Sonic 2.0 Mobile HotSpot, which can connect up to eight devices over Wi-Fi (USD 24.99 plus USD 5 per month). 

The HTC One will be added later this spring, and the Samsung Galaxy S 4 in the second quarter. The LTE network is expected to reach 100 million Americans by mid-year and 200 million by the end of 2013. 

To mark the new offers, T-Mobile is starting an ad campaign with the tagline 'T-Mobile un-leash'. The TV commercial features a group of four cowboys in black hats riding into a dusty town to the terror of its residents. As three of the cowboys tell town folk they’re going to have to "do what we say", the fourth, representing T-Mobile, switches to a magenta-colored hat and rides in another direction, saying he "just doesn’t want to do this anymore". 

Categories:

Mobiel

Companies:

Apple,  Samsung,  HTC,  T-Mobile USA,  BlackBerry

Countries:

Verenigde Staten

Tags:

Voice services, Data services, 4G - LTE, Pricing, Handsets

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