Telecom New Zealand has changed its name to Spark New Zealand. According to Spark managing director Simon Moutter, the decision marks the latest and biggest step in the company’s transformation over the past 18 months, reflecting industry changes and global shifts in communications technology. Also as part of the brand change, the company’s medium-to-large business and IT services division, Gen-i, becomes Spark Digital.
“We now do much more than provide a copper line telephone service and we no longer own the fixed line network. We’re into a whole raft of new technologies…business cloud services, data centres, Internet TV, whatever new is around the corner. The Telecom brand simply didn’t reflect this new world”, Moutter said.
Spark plans to launch a number of new initiatives over the coming weeks and months. The first of these initiatives is ‘The Spark Thanks reward programme’, which has been designed around what Spark customers have told the company they love: music, movies and technology. The programme will offer customers discounts on movie tickets, and early access to and discounts on concert tickets, in partnership with Event Cinemas and Live Nation. More partnerships and associated customer benefits would be announced in the coming weeks.
