Telecom New Zealand to rebrand as Spark on 8 August

News General New Zealand 1 JUL 2014
Telecom New Zealand to rebrand as Spark on 8 August

Telecom New Zealand plans to change its name to Spark New Zealand, effective 8 August. Telecom believes the new name better represents what the company is today “it is all about mobile data, online entertainment, cloud services, the internet of things, or whatever new technology is around the corner”. The change in legal entity names would be effective from 8 August, but some changes would be phased over a period of time to manage the transition for customers, Telecom said.

Spark New Zealand will have four core business units and brands. Spark Home, Mobile and Business will be the new name for Telecom Retail, providing access to technology for New Zealand residential and business users. It will operate under the Spark and Spark Business brands. Spark Digital will be the new name for Gen-i, providing services for business, enterprise and government customers. Spark Connect will be the new name for Telecom Connect, delivering the technology, products and processes for connectivity via the Spark Network.

Spark Wholesale will be the new name for Telecom Wholesale, utilising the Spark Network to provide wholesale products to telecommunications retailers. Spark Ventures will be the new name for Telecom Digital Ventures, delivering services and businesses such as WiFi, Internet TV and Smart Data analytics.

The names of some other business units and brands will not change. These include Revera (business Cloud services); Skinny (mobile); Bigpipe (broadband); Qrious (data analytics); Lightbox (Internet TV); and Telecom New Zealand International.

Categories:

General

Companies:

Spark New Zealand,  Gen-i,  Telecom Retail

Countries:

New Zealand

Tags:

Marketing - Branding

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