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Wireless

UK mobile networks set up m-commerce, payments JV

Thursday 16 June 2011 | 14:25 CET | News
UK mobile network operators Everything Everywhere, Telefonica UK and Vodafone UK have joined forces to launch a mobile marketing and payments joint venture. The standalone m-commerce JV will be the first of its kind in the UK and will support the rapid development of new mobile marketing and payment services, according to the operators. It will be open to all industry participants and provide a single contact for advertisers, marketing partners, retailers and banks. The venture is subject to clearance from competition authorities with the partners aiming for launch by end-2011. The mobile

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Categories: Mobile & Wireless
Companies: Everything Everywhere / Telefonica- Movistar / Vodafone UK
Countries: United Kingdom
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