UK mobile networks set up m-commerce, payments JV

News Wireless United Kingdom 16 JUN 2011
UK mobile networks set up m-commerce, payments JV
UK mobile network operators Everything Everywhere, Telefonica UK and Vodafone UK have joined forces to launch a mobile marketing and payments joint venture. The standalone m-commerce JV will be the first of its kind in the UK and will support the rapid development of new mobile marketing and payment services, according to the operators. It will be open to all industry participants and provide a single contact for advertisers, marketing partners, retailers and banks. The venture is subject to clearance from competition authorities with the partners aiming for launch by end-2011. The mobile operators will continue to develop their own competing products and services tailored to their own customers, which will be based on the open platform infrastructure provided by the JV.

Categories:

Mobile

Companies:

Telefonica- Movistar,  Vodafone UK,  Everything Everywhere

Countries:

United Kingdom

Tags:

e-Payment, Services, Launch, Wholesale, Consumer, Enterprise, Client, Product

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