
Vodafone Italia has officially launched a new cloud-based gaming service called GameNow that’s designed to take advantage of the performance of its expanding 5G network. The service debuts with a catalogue of 90 on-demand games, including racing, action, adventure, sports, fighting and platform titles, with brand new content added on a regular basis, said the operator.
Developed with the Japanese company Ubitus, GameNow is multi-platform, allowing gamers to play without hardware limitations on a smartphone, tablet, TV or PC, with no downloads required. It comes with a free month’s trial, after which users will be able to subscribe for EUR 9.99 a month and no permanence clause. Vodafone already has an option called Power Gaming that allows subscribers to play GameNow without using up their data allowance.
The operator unveiled GameNow at an event featuring Youtuber and content creator Favij, joined by Pow3r, a pro player and member of international esports team Fnatic, whose gaming rooms have been completely restyled and will now be powered by the Vodafone network.