Apple overtakes Xiaomi to regain wearables lead in Q3 - Canalys

News Wireless Global 14 NOV 2017
Apple overtakes Xiaomi to regain wearables lead in Q3 - Canalys
Apple’s launch of a smartwatch with cellular capabilities helped the company regain the lead for wrist-based wearables in the third quarter, shipping 3.9 million smartwatches compared to Xiaomi’s 3.6 million and Fitbit’s 3.5 million. Despite strong shipments, the Apple Watch Series 3 did not reach its full potential in the quarter, suffering from limited availability as demand outstripped supply in major markets. The report estimated that 800,000 of the Apple Watch units that shipped in Q3 were cellular-enabled even though the new Apple Watch Series 3 was only on sale for the last 10 days of September.

However, the overall wearable band market fell 2 percent to 17.3 million units in the quarter due to waning demand for basic bands. Apple topped the global wearable band ranking with 23 percent of the market, closely followed by Xiaomi and Fitbit with 21 percent and 20 percent respectively, with Huawei and Samsung rounding out the top five with 6 percent and 5 percent.

The report added that Samsung, Apple and Huawei, the top three smartphone vendors by volume in Q3 2017, have positioned smartwatches to complement their premium smartphones. “Strong demand for the LTE-enabled Apple Watch Series 3 has dispelled service providers’ doubts about the cellular smartwatch not appealing to customers,” it said.


 

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