
However, the overall wearable band market fell 2 percent to 17.3 million units in the quarter due to waning demand for basic bands. Apple topped the global wearable band ranking with 23 percent of the market, closely followed by Xiaomi and Fitbit with 21 percent and 20 percent respectively, with Huawei and Samsung rounding out the top five with 6 percent and 5 percent.
The report added that Samsung, Apple and Huawei, the top three smartphone vendors by volume in Q3 2017, have positioned smartwatches to complement their premium smartphones. “Strong demand for the LTE-enabled Apple Watch Series 3 has dispelled service providers’ doubts about the cellular smartwatch not appealing to customers,” it said.