
Samsung led both the total market with a 22.9 percent share of unit sales and took 32.5 percent of the smartphone market. Nokia's share fell to 19.2 percent of the total market and it dropped to seventh place in smartphones. Apple was in third place in the total market with 5.5 percent, followed by ZTE with 3.9 percent and LG with 3.3 percent.
In terms of operating systems, Android commanded a 72.4 percent share in Q3, followed by Apple's iOS with 13.9 percent, Research In Motion's BlackBerry with 5.3 percent, Samsung's Bada at 3.0 percent, Symbian with 2.6 percent and Microsoft's Windows at 2.4 percent.