Orange UK has launched Tiny Top Ups, a new service that lets PAYG customers top up using their loose change from as little as GBP 0.10. To celebrate the launch of Tiny Top Ups, Orange has launched a Twitter campaign to give away the contents of a huge tube filled with 10p coins to the first person to guess correctly how much is inside. In addition, it will double any Tiny Top Ups made in Orange retail stores across the UK during March. Topping up by GBP 0.10 allows PAYG users to send a text, topping up by GBP 0.20 allows them to make a phone call. The new service is targeted at the 18-24 year old youth market.
