Smart speaker shipments up 10% in Q3, Apple doubles share

News Broadband Global 21 DEC 2021
Smart speaker shipments up 10% in Q3, Apple doubles share

Global shipments of smart speakers and smart displays were up 10 percent year-on-year to 39.3 million units in the third quarter of 2021, another record figure, but were essentially flat compared to Q2, according to the latest data from Strategy Analytics. The sales of smart displays (+19% year on year) continued outpacing those of basic smart speakers (+7%), with the ongoing and intensifying shortage of semiconductors and other components affecting Chinese vendors and those operating at the fringes of the market above all.

Amazon continued leading the smart speaker and display market in the third quarter with a 26.4 percent share compared to 28.9 percent a year earlier, followed by Google on 20.5 percent (+18%), Baidu on 13.6 percent (+15%), Alibaba on 10.8 percent (-6%), Apple on 10.2 percent (+92%) and Xiaomi on 5.1 percent (-3%). Apple’s surge was powered by sales of its HomePod Mini, a USD 99 speaker launched in October 2020 and upgraded last month.

The report added that 18 of the top 50 models sold in Q3 2021 were smart displays, with Google’s Nest Hub the most popular on 1.5 million units shipped, followed by the second generation of Amazon’s Echo Show 5 and Baidu’s Xiaodu Zaijia 1c.

Google’s Nest Mini was the top-selling device overall in third quarter, at just over 5 million units, followed by Apple’s HomePod Mini and Amazon’s fourth-generation Echo Dot.


Categories:

Internet

Companies:

Apple,  Amazon,  Baidu,  Google,  Alibaba,  Xiaomi

Regions:

Global

Tags:

Consumer devices, Market research

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