Sprint's Super Bowl commercial stars Bo Jackson

News Wireless United States 1 FEB 2019
Sprint's Super Bowl commercial stars Bo Jackson
Sprint unveiled its second consecutive Super Bowl commercial starring the team of Paul the customer and super-intelligent robots Evelyn, Atlas and Sassbot. The group conjures up the help of two-sport legend Bo Jackson to demonstrate that both is always better. The 30-second commercial, titled "Best of both worlds," shows how switching to Sprint is the only logical choice because getting two things—a great network and a great price—is always better.

The ad says Sprint can save customers more than USD 1,000 in the first year over AT&T and Verizon and that Sprint’s LTE Advanced network is up to two times faster than before.

Teaser spots featuring Bo, Paul and the robots are running online with the hashtag #BothForAll used in social. When using #BothForAll on Twitter, a Sprint-exclusive emoji of robot praise-hands will be displayed. All creative can be viewed on Sprint’s YouTube channel. 

he commercial was created in partnership with creative agency Droga5 and represents the third time the companies collaborated on a Super Bowl commercial.

Categories:

Mobile

Companies:

Sprint,  Verizon,  YouTube

Countries:

United States

Tags:

Launch, Wireless, Consumer, Advertising services

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