Telefonica has teamed up with Rakuten to further expand the range of TV applications (‘Living Apps’) available via the Movistar+ 4K TV set-top-box. The Rakuten Living App enables Movistar Fusion customers in over 1.4 million homes to discover a variety of live events and leisure experiences in various cities at a glance directly on their TVs. They will be able to browse and buy tickets for events not only in Spanish cities like Madrid, Malaga or Barcelona, but across major European cities including London, Berlin and more, said the partners.
The experience has also been integrated with Telefonica’s ‘Aura’ digital assistant, allowing customers to access and browse Rakuten content via the Movistar+ Voice Remote Control by saying “Open Rakuten”, or via the Movistar Home device by saying “OK Aura, open Rakuten”.
Once connected to the Rakuten account on the rakuten.es platform, Movistar Fusion users can also collect Rakuten Points while booking tickets, collecting credit for their next purchase, Rakuten TV movie rental or Rakuten Kobo book.
Telefonica has been launching ‘Living Apps' in collaboration with companies such as Air Europa, Atletico de Madrid, El Corte Ingles, Iberia, the British Council, Epic Games, TikTok and La Liga since 2019.
