Telstra eliminates lock-in plans, launches build-your-own mobile plans

News Wireless Australia 25 JUN 2019
Telstra eliminates lock-in plans, launches build-your-own mobile plans
Australian operator Telstra has launched a range of no lock-in, customisable post-paid mobile plans. The plans will be available for both mobile and fixed consumer and small businesses. The company has also reduced its in-market plans from 1800 to 20. This reduction aims to mark one year since Telstra announced its T22 strategy.

All of Telstra’s new consumer and small business mobile plans offer no lock in plans; freedom to change plan once a month; no excess data charges in Australia; as well as 24 and 36 month device payment options. Customers will also be able to personalise their plan through add-ons.

Telstra’s new AUD 60 per month mobile plan includes 60GB of data to use in Australia and unlimited calls, SMS and MMS in Australia to standard Australian landlines and mobiles. Customers can then customize their service by adding devices, entertainment, sport and accessories and pay these off on monthly terms. If a customer takes up a device on a repayment option, they will only be required to pay out their device if they leave early.

Telstra has also removed domestic excess data charges on new plans and removed some other additional charges, including the AUD 2.20 paper bill fee. Telstra introduced the Telstra Plus offering in March, rewarding customers for their loyalty with discounts on products and services.

In May, Telstra announced that "as a result of good progress on its T22 strategy”, it expects to take a non-cash impairment and write down the value of its legacy IT assets by around AUD 500 million. Telstra also announced it is increasing guidance on its FY19 restructuring costs by AUD 200 million, as a result of bringing forward consultation on proposed job reductions. Telstra expects to reduce around 6,000 jobs by the end of the financial year, and reach the previously announced net cost out target of AUD 2.5 billion by the end of 2022.

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