Vodafone Germany has announced that it is withdrawing the Unitymedia brand from the market. Unitymedia's shops will be redesigned with a Vodafone logo and the company will merge the product range of Unitymedia into its own.
Unitymedia shops have been selling Vodafone's mobile and fixed products since September last year, after Vodafone acquired the cable operator from Liberty Global in August 2019. In the coming weeks, landline and TV services will also be combined under one brand.
Vodafone announced the withdrawal of the brand from the market as it nears completion of upgrading the cable network. The company said it is activating 5.5 million more high-speed cable internet connections in North Rhine-Westphalia, Hesse and Baden-Wurttemberg. In the three federal states, Unitymedia has around 7.2 million cable, telephone and internet customers.
