Research Brief

Connected TV allows operators to benefit from OTT content

, published: November 2009
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The Connected TV is best described as a broadband-enabled TV, via either a set-top- box or built-in technology. For telecom operators, the added broadband consumption is something to reckon with, but it also creates an opportunity for them to differentiate their current me-too triple play offerings. Also, they can add new revenue streams from sources such as VoD and advertising. Being able to offer over-the-top content to the TV screen is the most important driver, but the couch potato issue still is a major inhibitor. In this brief we discuss the Connected TV opportunity for operators, and present Metrological, whose management we spoke with, as a special case.


Research Type Overview
Published 02 Nov 2009
Pages 4
File Type PDF
Size 79kb
Geographic Scope    Netherlands, World
Editions Broadcast, Internet
Topics Technology development, Television, xDSL, Fibre, Cable, Internet Access, Broadcast, Wholesale, Consumer, Enterprise
Companies Metrological

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€ 195

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