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General

Quad-play battle starts: VodafoneZiggo matches KPN

Friday 21 April 2017 | 13:16 CET | Author: Chiel Boerrigter | Market Commentary
VodafoneZiggo launched at the start of this month its new offer for quad-play households taking Ziggo (fixed) and Vodafone (mobile) services at the same address. The 'non-stop extras' offer is similar to the advantages offered by KPN Compleet and is aimed mainly at reducing churn among mobile customers. Given its heavy debt load and ambitious revenue targets, the joint venture will also need to attract new customers to meet its goals. The current offer seems aimed mainly at attracting customers with higher-end mobile data plans. Players without their own quad-play offer also targeting this

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Categories: General
Companies: KPN / Tele2 Netherlands / T-Mobile Netherlands
Countries: Netherlands
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< 95%
TV connection per household penetration drops below 95%
Netherlands  |  2017Q1